Showing posts with label quality mark. Show all posts
Showing posts with label quality mark. Show all posts

Tuesday, June 25, 2013

Plain English revisited

Ever find yourself slipping into jargon or adding a bit of padding for effect? Maybe it's time for a plain English refresher. This blog by Oxford Dictionaries reminds us why plain English works for writers and readers.
Read the blog: Keep calm and say it plainly

And if you'd like to check how plain your writing is, get a WriteMark assessment.
Find out about the WriteMark

Tuesday, February 5, 2013

Making business writing better

Our WriteMark assessors like this recent blog from Bryan A. Garner for the Harvard Business Review. He talks about ways to connect with your reader and avoid sending them to sleep.

Read Bryan A. Garner's blogpost

The techniques he mentions are all tried and true fundamentals of plain language. And they match neatly with the language-related criteria of the WriteMark Plain English Standard.

Read about the WriteMark criteria

Writing in plain language helps you connect with your reader and get your message across — first time. Your readers will thank you for it.

Wednesday, December 12, 2012

Put your communications to the test

We love it when people discover the benefits of plain language! Better later than never, we say. In a recent blogpost, Simon Dudley of Logitech talks about connecting with your customers using plain language. No need for 'fluffy, marketing jargon,' he says. Simon has just discovered the Center for Plain Language, and it seems he's a convert!

He suggests taking a look at the Center's website, then taking a closer look 'to see if your company meets their standards'.

Read Simon's blogpost about plain language

Not to be outdone, in New Zealand, Write Limited has been making a noise about plain language for almost 25 years.

Read what Lynda Harris says about the business benefits of plain English