Our WriteMark assessors like this recent blog from Bryan A. Garner for the Harvard Business Review. He talks about ways to connect with your reader and avoid sending them to sleep.
Read Bryan A. Garner's blogpost
The techniques he mentions are all tried and true fundamentals of plain language. And they match neatly with the language-related criteria of the WriteMark Plain English Standard.
Read about the WriteMark criteria
Writing in plain language helps you connect with your reader and get your message across — first time. Your readers will thank you for it.